College: Graduate School of Social Sciences

Arts and Design is a multidisciplinary field that combines creative practices and design principles. Students develop skills in visual arts, graphic design, digital media, and art history. Graduates are prepared for careers in the creative industries, including graphic design, digital media, art galleries, and advertising agencies.

Learning Objectives:

• Understand the fundamentals of arts and design.
• Develop skills in visual arts, graphic design, and digital media.
• Learn techniques for creating and critiquing artistic and design works.
• Explore principles of art history, aesthetics, and cultural studies.
• Analyze and interpret artistic and design data and research findings.
• Develop critical thinking, creativity, and problem-solving skills for effective arts and design practice.

Main Curriculum:

1. Introduction to Arts and Design
   • Overview of key concepts, principles, and practices in arts and design.
   • Fundamentals of visual arts, graphic design, and digital media.
2. Visual Arts
   • Principles of visual arts, including drawing, photography, sculpture, and printmaking.
   • Techniques for creating and critiquing visual art works.
3. Graphic Design
   • Principles of graphic design, including typography, layout, and branding.
   • Techniques for creating effective graphic design solutions.
4. Digital Media
   • Principles of digital media, including digital art, animation, and interactive design.
   • Techniques for creating and editing digital media content.
5. Art History
   • Principles of art history, including historical periods, styles, and cultural contexts.
   • Techniques for analyzing and interpreting historical art works.
6. Aesthetics and Cultural Studies
   • Principles of aesthetics and cultural studies, including beauty, taste, and cultural significance.
   • Techniques for critiquing and understanding the cultural impact of arts and design.
7. Practical Training in Arts and Design
   • Real-world experiences in arts and design, including internships, projects, and practical tasks in design studios, art galleries, or advertising agencies.
   • Application of acquired skills in practical arts and design scenarios.
8. Capstone Project in Arts and Design
   • Comprehensive project to apply skills in visual arts, graphic design, or digital media.
   • Presentation of a polished project, portfolio, art exhibition, or design.

Assessment Methods:

• Visual arts projects, graphic design portfolios, digital media content, art history analyses, aesthetics and cultural studies critiques, practical training reports, capstone projects, group projects, and presentations.

Recommended Textbooks:

• "Foundations of Art" by various authors.
• "Graphic Design: The New Basics" by Ellen Lupton and Jennifer Cole Phillips.
• "Art and Digital Design" by various authors.
• "Art History" by Marilyn Stokstad and Michael W. Cothren.
• "Aesthetics and Cultural Studies" by various authors.

Prerequisites:

Basic knowledge of art, design, and cultural studies. Suitable for students interested in creative practices, graphic design, and digital media.

Program Duration:

Typically 4 years for a bachelor's degree, including coursework, projects, practical training, and internships. Additional advanced degrees or certifications may be required for specialized roles.

Certification:

Graduates may earn a degree in arts and design and continue additional education or professional certifications in related fields, such as a Master of Fine Arts (MFA) or specialized certifications in graphic design or digital media.

Target Audience:

Aspiring artists, graphic designers, digital media specialists, art historians, and individuals seeking careers in the creative industries, including graphic design, digital media, art galleries, and advertising agencies. This program provides students with the creative, technical, and analytical skills necessary to excel in arts and design, supporting careers across various creative industries.