College: Graduate Programs Institute

The specialization in Communication Arts focuses on studying and practicing effective communication across various media and platforms. Students gain skills in public speaking, writing, digital media, interpersonal communication, and critical analysis, preparing for careers in journalism, public relations, marketing, media production, and related fields.

Learning Objectives:

• Understand communication principles and theories.
• Develop public speaking and presentation skills.
• Learn effective writing and editing techniques.
• Explore digital media production and multimedia storytelling.
• Analyze interpersonal communication and group dynamics.
• Develop critical thinking, analysis, and research skills.
• Gain practical experience through projects and internships.

Main Curriculum:

1. Introduction to Communication Arts - Overview of communication principles, theories, and industry trends.
2. Public Speaking and Presentation - Techniques for effective public speaking, presentation skills, and audience engagement.
3. Writing and Editing - Basics of writing and editing and effectively creating content for various media.
4. Digital Media Production - Techniques for creating and producing digital media content, including video, audio, and multimedia.
5. Interpersonal Communication - Study of interpersonal communication, group dynamics, and conflict resolution.
6. Media Literacy and Critical Analysis - Understanding media literacy and critical analysis and the impact of media on society.
7. Journalism and News Writing - Principles of journalism and news writing and reporting for print, broadcast, and digital media.
8. Public Relations and Strategic Communication - Strategies for managing public relations, crisis communication, and strategic communication campaigns.
9. Advertising and Marketing Communication - Principles of advertising, marketing communication, and brand management.
10. Practical Training/Internship - Real-world experiences in communication arts fields such as media companies, public relations firms, advertising agencies, or marketing departments.
11. Capstone Project - A comprehensive project applying communication arts skills, such as developing a media campaign, creating a multimedia story, or conducting research study in communication.

Assessment Methods:

• Analysis of communication principles and theories
• Oral and presentation projects
• Writing and editing projects
• Digital media production and multimedia storytelling projects
• Interpersonal communication and group dynamics projects
• Media literacy and critical analysis reports
• Journalism and news writing projects
• Public relations and strategic communication projects
• Advertising and marketing communication projects
• Internship reports
• Capstone projects and presentations

Recommended Textbooks:

• "Introduction to Communication Arts"
• "Public Speaking and Presentation"
• "Writing and Editing"
• "Digital Media Production"
• "Interpersonal Communication"
• "Media Literacy and Critical Analysis"
• "Journalism and News Writing"
• "Public Relations and Strategic Communication"
• "Advertising and Marketing Communication"

Prerequisites:

Basic knowledge of communication and writing and interest in media and digital content creation.

Duration:

The bachelor's degree in Communication Arts typically takes 4 years to complete.

Certification:

Graduates may obtain certifications such as:

• Accredited in Public Relations (APR) from the Public Relations Society of America (PRSA)
• Certified Professional Journalist (CPJ) from the Society of Professional Journalists (SPJ)
• Google Analytics Individual Qualification (GAIQ)
• Hootsuite Platform Certification
• Certificates in specific communication and media tools and software

Target Audience:

Aspiring journalists, public relations specialists, marketing communication officers, media producers, digital content creators, and professionals seeking careers in media companies, public relations firms, advertising agencies, marketing departments, and related fields. This specialization equips students with the communication and media skills necessary to excel in communication arts and support careers in various roles in journalism, public relations, marketing, media production, and related fields.