College: Graduate School of Natural and Applied Sciences

The Communication Design major focuses on the strategic use of visual and verbal communications to effectively convey messages. Students gain skills in graphic design, typography, branding, user experience (UX) design, interactive media, and animation, preparing for careers in design agencies, marketing departments, media companies, and related fields.

Learning Objectives:

• Understand principles of visual communication and design.
• Develop skills in graphic design and typography.
• Learn techniques in brand design and identity.
• Explore user experience (UX) and user interface (UI) design.
• Analyze interactive media and animation.
• Develop critical thinking, problem-solving, and creative skills.
• Gain practical experience through projects and internships.

Main Curriculum:

1. Introduction to Communication Design - Overview of communication design, its principles, and industry trends.
2. Basics of Graphic Design - Fundamental principles of graphic design, including color theory, composition, and layout.
3. Typography - Study of fonts and typographic design and its applications in communication design.
4. Brand and Identity Design - Techniques for creating and managing brand identities and visual systems.
5. User Experience (UX) and User Interface (UI) Design - Principles of UX and UI design to create intuitive, user-friendly digital experiences.
6. Interactive Media - Designing and developing interactive media, including websites, apps, and digital interfaces.
7. Animation - Creating animated graphics and visual effects for films, videos, and digital media.
8. Design Research and Strategy - Methods for conducting design research, developing strategies, and solving design problems.
9. Design for Social Impact - Using design to address social issues, promote change, and create positive impacts.
10. Practical/Applied Training - Real-world experiences in communication design settings, such as design agencies, marketing departments, or media companies.
11. Capstone Project - Comprehensive project applying communication design skills, such as developing a brand campaign, designing a user interface, or creating an interactive media project.

Assessment Methods:

• Visual communication and design analyses
• Graphic design and typography projects
• Brand and identity design projects
• User experience and interface design projects
• Interactive media and animation projects
• Design research and strategy reports
• Design for social impact projects
• Practical training reports
• Capstone projects and presentations

Recommended Textbooks:

• "Introduction to Communication Design" by Various Authors
• "Basics of Graphic Design" by Various Authors
• "Typography" by Various Authors
• "Brand and Identity Design" by Various Authors
• "User Experience (UX) and User Interface (UI) Design" by Various Authors
• "Interactive Media" by Various Authors
• "Animation" by Various Authors
• "Design Research and Strategy" by Various Authors
• "Design for Social Impact" by Various Authors

Prerequisites:

Basic knowledge of design principles and visual arts, and an interest in communication and digital media.

Program Duration:

Typically 4 years to earn a Bachelor’s degree in Communication Design.

Certification:

• Graduates may receive certifications such as:
• Adobe Certified Expert (ACE) in various design tools
• Certified User Experience Professional (CUXP) by the User Experience Certification Board (UXCB)
• Google Analytics Individual Qualification (GAIQ)
• Certificates in specific design programs and tools

Target Audience:

Aspiring graphic designers, UX/UI designers, brand specialists, interactive media designers, animators, and professionals seeking careers in design agencies, marketing departments, media companies, and related fields. This major equips students with the creative and technical skills necessary to excel in communication design, supporting careers in diverse roles within design agencies, marketing departments, media companies, and related fields.