College: Institute of Graduate Programs

The specialization in Communication Design and Semiotics focuses on the study and application of visual communications, semiotics, and symbols. Students acquire skills in graphic design, typography, visual storytelling, semiotics, and cultural analysis, preparing them for careers in graphic design, branding, advertising, and related fields.

Learning Objectives:

Understand the principles of communication design and semiotics.
Develop skills in graphic design and typography.
Learn narrative and visual storytelling techniques.
Explore semiotics and analyze signs and symbols.
Analyze cultural and media studies.
Develop critical thinking, problem-solving, and creative skills.
Gain practical experience through projects and internships.

Main Outline:

Introduction to Communication Design - Overview of communication design principles, history, and industry trends.
Basics of Graphic Design - Essentials of graphic design, including composition, color theory, and layout.
Typography - Principles of typography and its application in design.
Visual Storytelling - Techniques for creating visual narratives through design.
Semiotics - Study of signs, symbols, and their meanings in communication and culture.
Cultural and Media Studies - Analyzing cultural trends and media influences on communication design.
Brand and Identity Design - Developing brand identities and visual systems for corporations and products.
User Experience (UX) and User Interface (UI) Design - Principles of designing intuitive, user-friendly digital interfaces.
Interaction Design - Creating interactive experiences and digital products.
Design Research Methods - Techniques for conducting design research and user testing.
Portfolio Development - Creating a professional portfolio showcasing communication design skills and branding semiotics.
Practical Training - Real-world experiences in design agencies, advertising firms, branding companies, or media institutions.
Graduation Project - A comprehensive project applying communication design and branding semiotics skills, such as developing a brand identity or creating a visual narrative or conducting a branding analysis.

Assessment Methods:

Analysis of communication design principles
Graphic design projects
Typography projects
Visual storytelling projects
Branding semiotics projects
Cultural and media studies projects
Brand and identity design projects
User experience and user interface design projects
Interaction design projects
Design research methods projects
Portfolio development projects
Internship reports
Graduation projects and presentations

Prerequisites:

Basic knowledge of design principles and communication studies, with an interest in visual communication and semiotics.

Duration of Specialization:

Typically 4 years to earn a bachelor's degree in Communication Design and Semiotics.

Certification:

Graduates can obtain certifications such as:
Adobe Certified Expert (ACE) in Graphic Design programs
Certified Professional for Usability and User Experience (CPUX)
Certificates in specific design and research programs

Target Audience:

Aspiring graphic designers, branding specialists, advertising professionals, user experience/user interface designers, and media analysts seeking careers in design agencies, advertising companies, branding firms, media institutions, and related fields. This specialization equips students with the creative, analytical, and technical skills necessary to excel in communication design and branding semiotics, supporting careers in various roles within design agencies, advertising companies, branding firms, media institutions, and related areas.

Communication Design and Semiotics