College: Social Programs

This major focuses on the strategic planning, implementation, and evaluation of communication processes within organizations. Students explore organizational communication, public relations, marketing communication, crisis communication, and digital media. The program develops effective communication strategies, leadership skills, and the use of multimedia tools. Graduates are prepared for careers in corporate communication, public relations, marketing, media relations, and related fields.

Learning Objectives:

• Understand the fundamentals of communication management and organizational communication.
• Develop skills in strategic planning, implementation, and evaluation of communication processes.
• Learn techniques in public relations, marketing communication, and crisis communication.
• Explore digital media and multimedia tools in organizational communication.
• Understand the role of communication management in leadership and organizational success.
• Analyze challenges and opportunities in communication management.
• Develop teamwork and problem-solving skills for communication projects.

Main Outline:

1. Introduction to Communication Management - Overview of communication management and organizational communication.
2. Organizational Communication - Principles and techniques for enhancing communication within organizations.
3. Public Relations - Basics and techniques for developing public relations strategies.
4. Marketing Communication - Principles and techniques for creating effective marketing communication campaigns.
5. Crisis Communication - Basics and techniques for managing communication during crises.
6. Digital Media and Communication - Exploration and integration of digital media into communication strategies.
7. Leadership and Communication - Principles and techniques of effective leadership and communication in organizations.
8. Research Methods in Communication - Principles and techniques for conducting and evaluating communication research.
9. Communication Ethics and Law - Understanding communication ethics, legal frameworks, and professional conduct.
10. Capstone Project in Communication Management - Real-world project applying acquired skills in strategic planning or public relations.

Assessment Methods:

- Strategic communication plans, public relations campaigns, marketing communication projects, crisis communication plans, digital media integration, leadership and communication strategies, research methodology papers, ethics consideration papers, capstone projects, group projects, and internships.

Recommended Textbooks:

• "Organizational Communication" by Michael E. Pacanowsky.
• "Public Relations: Strategies and Tactics" by Dennis L. Wilcox and Glen T. Cameron.
• "Marketing Communication" by Chris Fill.
• "Crisis Communications: A Casebook Approach" by Kathleen Fearn-Banks.
• "Digital Marketing: Strategy, Implementation, and Practice" by Dave Chaffey and Fiona Ellis-Chadwick.

Prerequisites:

Basic knowledge in communication studies, marketing, and organizational behavior. Suitable for students interested in corporate communication, public relations, marketing, and media relations.

Duration:

The bachelor's degree typically takes 4 years to complete, including coursework, projects, and internships.

Certification:

Graduates may earn a degree in communication management and pursue certifications such as APR or CMMP.

Target Audience:

Aspiring professionals in corporate communication, public relations specialists, marketing professionals, media relations experts, and individuals seeking specialization in communication management. This program equips students with strategic, leadership, and practical skills necessary to excel in communication management, fostering effective and ethical organizational communication.