College: The Graduate School of Social Sciences

The Digital Media Management specialization focuses on the creation, distribution, and management of digital content across various platforms. Students gain skills in digital marketing, content strategy, social media management, data analytics, and multimedia production, preparing for careers in digital agencies, marketing departments, media companies, and related fields.

Learning Objectives:

Understand the principles of digital media and its applications.
Develop skills in digital marketing and content strategy.
Learn techniques in social media management and engagement.
Explore data analytics and metrics for digital media.
Analyze multimedia production and editing techniques.
Develop critical thinking, problem-solving, and project management skills.
Gain practical experience through internships and real-world projects.

Main Curriculum:

Introduction to Digital Media Management - Overview of digital media, its principles, and industry trends.
Digital Marketing - Basics of digital marketing, including SEO, SEM, email marketing, and content marketing.
Content Strategy - Develop and implement content strategies for digital platforms.
Social Media Management - Techniques for managing and engaging audiences on social media platforms.
Data Analytics for Digital Media - Use of data analytics and metrics to assess and improve digital media performance.
Multimedia Production - Principles of multimedia production, including video, audio, and graphic design.
Web Design and Development - Designing and developing user-friendly and responsive websites.
Mobile App Development - Creating and managing mobile applications for various platforms.
Ethics and Law in Digital Media - Ethical and legal considerations for managing digital media.
Practical Training/Hands-On Experience - Real-life experiences in digital media settings such as digital agencies, marketing departments, or media companies.
Capstone Project - Comprehensive project applying digital media management skills, such as developing a digital marketing campaign, creating a content strategy, or producing a multimedia project.

Assessment Methods:

Analysis of digital media principles
Digital marketing and content strategy projects
Social media management plans
Data analytics and metrics reports
Multimedia production and editing projects
Web design and development projects
Mobile app development projects
Digital media ethics and law essays
Internship reports
Capstone projects and presentations

"Introduction to Digital Media Management" by various authors
"Digital Marketing" by various authors
"Content Strategy" by various authors
"Social Media Management" by various authors
"Data Analytics for Digital Media" by various authors
"Multimedia Production" by various authors
"Web Design and Development" by various authors
"Mobile App Development" by various authors
"Ethics and Law in Digital Media" by various authors

Prerequisites:

Basic knowledge of digital media and marketing, with an interest in creating and managing digital content.

Duration:

Typically 4 years for a Bachelor's degree or 1-2 years for a Master's degree in Digital Media Management.

Certification:

Graduates can obtain certifications such as:

Google Analytics Individual Qualification (GAIQ)
Facebook Blueprint Certification
Hootsuite Platform Certification
Adobe Certified Expert (ACE) in various digital media tools
Certified Digital Marketing Professional by the Digital Marketing Institute

Target Audience:

Aspiring digital media managers, content strategists, social media managers, digital marketers, and professionals seeking careers in digital agencies, marketing departments, media companies, and related fields.

This specialization equips students with the creative and analytical skills needed to excel in digital media management, supporting careers in various roles within digital agencies, marketing departments, media companies, and related fields.

Digital Media Management