College: Economics and Administrative Sciences

This major provides a comprehensive understanding of the principles and practices of e-commerce and its management. Students explore key areas such as online business models, digital marketing, e-commerce technologies, supply chain management, and data analytics. The program emphasizes strategic planning, innovation, and the application of technology to enhance online business processes and customer experiences. Graduates are prepared for careers in e-commerce management, digital marketing, entrepreneurship, and business analytics.

Learning Objectives:

• Understand the fundamentals of e-commerce and its impact on global business.
• Develop skills in designing and managing e-commerce platforms and online businesses.
• Learn techniques in digital marketing, customer engagement, and online sales strategies.
• Explore the role of technology, data analytics, and artificial intelligence in e-commerce.
• Understand the legal, ethical, and security challenges of online business operations.
• Analyze trends and opportunities in the e-commerce industry.
• Develop leadership and decision-making skills for managing e-commerce projects.

Main Outline:

1. Introduction to E-commerce
   • Overview of e-commerce, its history, and role in modern business.
2. E-commerce Business Models
   • Study online business models like B2B, B2C, C2C, among others.
   • Techniques for identifying and implementing effective e-commerce strategies.
3. Digital Marketing and Social Media
   • Principles of online marketing, SEO, SEM, and social media campaigns.
   • Techniques for driving traffic, engagement, and conversions.
4. E-commerce Technologies
   • Fundamentals of e-commerce platforms, payment gateways, and cybersecurity.
   • Techniques for selecting and managing e-commerce technologies.
5. Supply Chain Management in E-commerce
   • Study of logistics strategies, inventory management, and fulfillment.
   • Techniques to optimize supply chains for online businesses.
6. Data Analytics and Business Intelligence
   • Using data to analyze customer behavior, sales trends, and market opportunities.
   • Techniques to leverage analytics for better decision-making.
7. User Experience (UX) and Interface Design
   • Principles of designing user-friendly e-commerce sites and applications.
   • Techniques to enhance customer satisfaction and retention.
8. Legal and Ethical Issues in E-commerce
   • Exploration of e-commerce law, intellectual property, and consumer protection.
   • Techniques to ensure compliance and ethical business practices.
9. Emerging Trends in E-commerce
   • Study of innovations like mobile commerce, AI, and blockchain in e-commerce.
   • Techniques to adapt to new trends and technologies.
10. Final Project in E-commerce and Management
    • Real-world project applying skills in e-commerce strategy, platform development, or digital marketing.
    • Techniques to deliver a comprehensive e-commerce solution.

Assessment Methods:

• Case studies and e-commerce scenario simulations.
• Written assignments on digital marketing, supply chain management, and e-commerce technologies.
• Group projects in e-commerce platform design and business strategy.
• Participation in internships or fieldwork with e-commerce companies.

Recommended Textbooks:

• "E-Commerce 2023: Business, Technology, and Society" by Kenneth C. Laudon and Carol Guercio Traver.
• "Digital Marketing: Strategy, Implementation, and Practice" by Dave Chaffey and Fiona Ellis-Chadwick.
• "E-Business Management: Text and Cases" by Sandeep Krishnamurthy.
• "Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know" by Mark Jeffery.

Prerequisites:

Basic knowledge of business, marketing, and technology is recommended. Suitable for students in business, IT, and related fields.

Duration:

Typically 4 years, including coursework, projects, and internships.

Certification:

Graduates may earn a degree in e-commerce and management or a related field.

Target Audience:

Aspiring e-commerce managers, digital marketers, entrepreneurs, and business analysts aiming to excel in online business and digital innovation. This major equips students with the technical, strategic, and analytical skills needed to excel in e-commerce and management, driving success in the rapidly evolving digital economy.