College: Economics and Administrative Sciences

This major provides a deep understanding of business creation, innovation, and strategic management. Students explore key areas such as business development, financial planning, marketing, and leadership, equipping them with the skills needed to start and grow successful ventures. The program focuses on creativity, problem-solving, and adaptability, preparing graduates for careers as entrepreneurs, startup founders, business consultants, and corporate innovators.

Learning Objectives:

• Understand the fundamentals of entrepreneurship, business models, and innovation.
• Develop skills in business planning, financial management, and fundraising.
• Learn market research techniques, branding, and customer acquisition.
• Explore risk management strategies, competition, and business sustainability.
• Study leadership, negotiation, and decision-making in business contexts.
• Analyze case studies of successful and failed projects to extract key lessons.
• Gain practical experience in launching and managing business ventures.

Main Plan:

1. Introduction to Entrepreneurship
   • Overview of the entrepreneurial mindset, opportunities, and challenges.
2. Business Idea Development and Innovation
   • Brainstorming techniques and evaluating and refining business ideas.
3. Business Planning and Strategy
   • Creating a business plan, defining vision and goals, and setting growth strategies.
4. Entrepreneurial Financial Management
   • Budgeting, cash flow management, investment strategies, and financing options.
5. Marketing and Branding for Startups
   • Customer research, digital marketing, and brand positioning strategies.
6. Leadership and Team Management
   • Skills needed to build and lead a high-performing team.
7. Risk Management and Business Ethics
   • Identifying potential risks, ethical business practices, and crisis management.
8. Expansion and Growth Strategies
   • Techniques for business scaling, entering new markets, and operational expansion.
9. Emerging Trends in Entrepreneurship
   • Exploring technology-driven business models, e-commerce, and social entrepreneurship.
10. Capstone Project: Business Launch Simulation
    • Developing and presenting a business concept and applying learned skills in a real-world environment.

Assessment Methods:

• Developing business plans and case studies on startups.
• Presentations and investor simulations.
• Market research projects and feasibility studies.
• Internships with startups, business incubators, or venture capital firms.

Recommended Textbooks:

• The Lean Startup by Eric Ries.
• Zero to One by Peter Thiel.
• The $100 Startup by Chris Guillebeau.

Prerequisites:

Basic knowledge of business concepts and a passion for entrepreneurship is recommended.

Duration of the Major:

Typically 3 to 4 years, including coursework, practical projects, and internships.

Target Audience:

Aspiring entrepreneurs, startup founders, and business professionals aiming for innovation and successful project creation. This major equips students with the knowledge, skills, and mindset necessary to identify opportunities, launch ventures, and drive innovation in a competitive global economy.