College: Applied Sciences

This major focuses on the management and operation of hotels and hospitality companies. Students explore key areas such as hospitality management, guest services, revenue management, marketing, human resources, and operational management. The program focuses on practical skills, theoretical knowledge, understanding industry standards, and customer service principles. Graduates are prepared for careers in hotel management, hospitality operations, and related fields.

Learning Objectives:

• Understand the fundamentals of hotel management and hospitality operations.
• Develop skills in guest services, revenue management, and marketing.
• Learn techniques in human resource management and operational efficiency.
• Explore industry standards, customer service principles, and regulatory compliance.
• Analyze challenges and opportunities in the hospitality industry.
• Develop teamwork, communication, and problem-solving skills for hospitality projects.

Main Syllabus:

1. Introduction to Hotel Management
   • Overview of hotel management, key concepts, and industry trends.
   • Fundamentals of hospitality operations and guest services.
2. Guest Services
   • Principles of guest services, including front desk operations, reservations, and guest relations.
   • Techniques for providing exceptional guest experiences and customer satisfaction.
3. Revenue Management
   • Basics of revenue management, including pricing strategies, yield management, and financial analysis.
   • Techniques for maximizing revenue and optimizing hotel occupancy.
4. Marketing and Sales
   • Principles of marketing and sales in the hospitality industry, including market segmentation, promotion strategies, and sales techniques.
   • Techniques for developing and implementing effective marketing and sales plans.
5. Human Resource Management
   • Basics of human resource management in hotels, including recruitment, training, performance management, and employee relations.
   • Techniques for managing and developing human capital in hospitality environments.
6. Operational Management
   • Principles of operational management in hotels, including housekeeping, food and beverage services, and maintenance.
   • Techniques for ensuring operational efficiency and delivering high-quality services.
7. Industry Standards and Regulations
   • Understanding industry standards, regulations, and compliance in hotel management.
   • Techniques for ensuring adherence to legal and ethical guidelines in hospitality operations.
8. Practical Training in Hotel Management
   • Real-world hotel management experiences, including observations, internships, and practical projects in hospitality environments.
   • Techniques for applying acquired skills in practical hotel management settings.
9. Capstone Project in Hotel Management
   • A comprehensive project to apply skills in guest services, revenue management, or operational efficiency.
   • Techniques for presenting a polished and effective hotel management project.

Assessment Methods:

• Guest service plans, revenue management analyses, marketing and sales strategies, human resource management reports, operational management projects, industry standards compliance studies, practical training reports, capstone projects, group projects, and internships.

Recommended Textbooks:

• "Hotel Management: Principles and Practice" by Raymond S. Schmedjal.
• "Guest Services Management in Hospitality" by various authors.
• "Revenue Management for the Hospitality Industry" by Sheryl E. Kimes.
• "Hospitality Marketing: Strategies, Tactics, and Techniques" by John L. Crompton & Suki S. Jey Koh.
• "Human Resource Management in the Hospitality Industry" by Dennis Reynolds & Tony Simons.
• "Operational Management in Hotels" by various authors.
• "Industry Standards and Regulations in Hospitality" by various authors.

Prerequisites:

Basic knowledge of hospitality, business management, and customer service. Suitable for students interested in hotel management, hospitality operations, and related fields.

Duration of the Major:

Typically 4 years for a bachelor's degree, including coursework, projects, practical training, and internships.

Certification:

Graduates may earn a degree in hotel management and pursue professional certifications in hospitality management, revenue management, or related fields.

Target Audience:

Aspiring hotel managers, hospitality professionals, and individuals seeking careers in hotel management, hospitality operations, and related fields. This major equips students with the practical and theoretical skills and customer service expertise necessary to excel in hotel management, supporting careers in hospitality operations, management, and related fields.