College: Economics and Administrative Sciences

This specialization provides a comprehensive understanding of the principles and practices of business and international trade, focusing on the strategies and techniques used to manage global trade operations. Students will explore key topics such as entering the global market, international trade regulations, cross-cultural management, and global supply chain management. The specialization emphasizes integrating theoretical knowledge and practical skills to prepare students for careers in international business, global marketing, and related fields.

Learning Objectives:

• Understand the fundamental principles of business and international trade and their role in the global economy.
• Develop skills in analyzing and accessing global markets.
• Learn techniques for managing cross-cultural teams and international operations.
• Explore the principles of international trade regulations and global supply chain management.
• Understand the impact of economic policies and trade agreements on international business.
• Analyze the challenges and opportunities in managing international business operations.
• Develop critical thinking and problem-solving skills to address challenges in business and international trade.

Main Outline:

1. Introduction to Business and International Trade - An overview of international business and trade, its history, and significance in the global economy.
2. Global Market Entry Strategies - Essentials of entering global markets, including market research and entry methods. - Techniques for developing and implementing market entry strategies.
3. Cross-Cultural Management - Principles of cross-cultural management, including cultural differences and communication strategies. - Techniques for managing and leading cross-cultural teams.
4. International Trade Regulations and Compliance - Overview of international trade regulations, including tariffs, quotas, and trade agreements. - Techniques for navigating trade regulations and ensuring compliance.
5. Global Supply Chain Management - Fundamentals of global supply chain management, including procurement, logistics, and distribution. - Techniques to optimize supply chain operations in an international context.
6. International Marketing and Branding - International marketing principles, including market segmentation and branding strategies. - Techniques for developing and implementing international marketing campaigns.
7. Economic Policies and Trade Agreements - Impact of economic policies and trade agreements on international business. - Techniques to leverage trade agreements for business opportunities.
8. Emerging Trends in Business and International Trade - Impact of emerging trends like digital transformation, sustainability, and geopolitical changes on international business. - Techniques to adapt and capitalize on new trends in global business operations.

Assessment Methods:

• Case studies and projects to assess the understanding of international business principles.
• Written assignments and research papers to evaluate knowledge of global market entry and cross-cultural management.
• Presentations and reports on international trade regulations and global supply chain management.
• Participation in group projects and international business simulations.

Recommended Textbooks:

• "International Business: The Challenges of Globalization" by John J. Wild and Kenneth L. Wild.
• "Global Business Today" by Charles W. L. Hill.
• "International Marketing" by Philip R. Cateora, Mary C. Gilly, and John L. Graham.

Prerequisites:

Basic knowledge of business and economics is recommended. This specialization is suitable for students in international business, global marketing, and related fields.

Duration of the Specialization:

This specialization typically lasts four academic years, combining lectures, case studies, and practical exercises.

Certificate:

Upon successful completion of the program, students may obtain a degree in International Business and Trade, depending on the program and institution.

Target Audience:

This specialization is designed for undergraduates and graduates in international business, global marketing, and related fields, as well as professionals seeking to enhance their skills in international business. This specialization prepares students and professionals to excel in international business, leveraging theoretical knowledge, practical skills, and an understanding of global market dynamics to manage and optimize international business operations effectively.