College: Media

This major offers a comprehensive understanding of media and communication principles and practices, focusing on the creation, dissemination, and analysis of media content. Students explore key areas such as journalism, digital media, public relations, and media studies. The program emphasizes creativity, critical thinking, and the application of communication techniques to engage audiences and effectively convey messages. Graduates are prepared for careers in journalism, media production, public relations, and digital marketing.

Learning Objectives:

• Understand the fundamentals of media and communication theories.
• Develop skills in creating and analyzing media content.
• Learn techniques for digital media production and storytelling.
• Explore the role of media in shaping public opinion and culture.
• Understand principles of public relations and strategic communication.
• Analyze challenges and opportunities in the media and communication industry.
• Develop critical thinking and problem-solving skills for media projects.

Main Outline:

1. Introduction to Media and Communication
   • Overview of the field, its history, and significance in society.
2. Media Theories and Analysis
   • Study of media theories, including agenda-setting, framing, and cultivation theory.
   • Techniques for analyzing media content and its impact on audiences.
3. Journalism and News Reporting
   • Principles of news gathering, writing, and reporting.
   • Techniques for producing accurate and engaging news stories.
4. Digital Media Production
   • Basics of digital content creation, including video, audio, and multimedia production.
   • Techniques for using digital tools and platforms to create media content.
5. Public Relations and Strategic Communication
   • Study of public relations strategies, media relations, and crisis communication.
   • Techniques for managing public image and communication campaigns.
6. Media Ethics and Law
   • Exploration of ethical considerations and legal frameworks in media and communications.
   • Techniques to ensure responsible and compliant media practices.
7. Emerging Trends in Media and Communication
   • Analysis of innovations such as social media, data-driven journalism, and AI in media.
   • Techniques to adapt to new trends and technologies in the industry.
8. Capstone Project in Media and Communication
   • Real-world project applying skills in media production, journalism, or public relations campaigns.
   • Techniques to deliver a comprehensive media and communication solution.

Assessment Methods:

• Media production projects and content creation assignments.
• Written assignments on media theories, journalism, and public relations strategies.
• Group projects in digital media production and communication campaigns.
• Participation in internships or fieldwork with media organizations, PR agencies, or digital marketing firms.

Recommended Textbooks:

• "Research Methods in Media and Communication" by Arthur Asa Berger.
• "The Elements of Journalism" by Bill Kovach and Tom Rosenstiel.
• "Understanding Media: The Extensions of Man" by Marshall McLuhan.
• "Public Relations: Strategies and Tactics" by Dennis L. Wilcox and Glen T. Cameron.

Prerequisites:

Basic knowledge of communication, journalism, or media studies is recommended. Suitable for students in communication, media studies, and related fields.

Duration of the Major:

Typically 4 years, including coursework, media projects, and internships.

Certification:

Graduates may earn a degree in media and communication or a related field.

Target Audience:

Aspiring journalists, media producers, PR specialists, and digital marketers who seek to excel in creating and analyzing media content. This major equips students with the creative, analytical, and technical skills needed to excel in the field of media and communication, leading to effective storytelling and audience engagement in the media industry.