College: Media

The New Media major focuses on creating, distributing, and analyzing digital content and emerging technologies. Students acquire skills in digital storytelling, interactive media, web development, social media, data visualization, and emerging technologies such as virtual reality and augmented reality, preparing for careers in digital agencies, media companies, tech startups, and related fields.

Learning Objectives:

Understand the principles and applications of new media.
Develop skills in digital storytelling and content creation.
Learn interactive media and user experience design.
Explore web development and mobile app design.
Analyze social media strategies and data analysis.
Develop critical thinking, creativity, and technical skills.
Gain practical experience through projects and internships.

Main Outline:

Introduction to New Media - An overview of new media, its principles, and industry trends.
Digital Storytelling - Techniques for creating engaging digital narratives and content.
Interactive Media - Designing and developing interactive media experiences.
Web Development - Basics of web design and development, including HTML, CSS, and JavaScript.
Mobile App Development - Creating and managing mobile applications for various platforms.
Social Media Strategies - Developing and implementing effective campaigns and strategies on social media.
Data Visualization - Techniques for visualizing data to communicate ideas and trends.
Emerging Technologies - Exploring new technologies such as virtual reality, augmented reality, and artificial intelligence in media.
User Experience (UX) Design - Principles of user experience design for creating intuitive and user-friendly digital experiences.
Media Law and Ethics - Legal and ethical considerations in new media and digital content creation.
Practical/Field Training - Real-world experiences in new media environments, such as digital agencies, media companies, or tech startups.
Capstone Project - A comprehensive project applying new media skills, such as developing a digital storytelling project, creating an interactive media experience, or designing a mobile app.

Assessment Methods:

Analysis of new media principles
Digital storytelling and content creation projects
Interactive media and user experience design projects
Web development and mobile app design projects
Social media strategy reports and data analysis
Data visualization projects
Emerging technology projects
Essays on media law and ethics
Internship reports
Final projects and presentations

"Introduction to New Media" by various authors
"Digital Storytelling" by various authors
"Interactive Media" by various authors
"Web Development" by various authors
"Mobile App Development" by various authors
"Social Media Strategies" by various authors
"Data Visualization" by various authors
"Emerging Technologies" by various authors
"User Experience (UX) Design" by various authors
"Media Law and Ethics" by various authors

Prerequisites:

Basic knowledge of digital media, design principles, interest in emerging technologies, and content creation.

Duration:

Typically 4 years to earn a Bachelor's degree in New Media.

Certification:

Graduates can earn certifications such as:

Google Analytics Individual Qualification (GAIQ)
Facebook Blueprint Certification
Adobe Certified Expert (ACE) in various digital media tools
Certified JavaScript Developer from the JavaScript Institute International
Certificates in specific web development and design programs

Target Audience:

Aspiring digital content creators, interactive media designers, web developers, mobile app developers, social media strategists, and professionals seeking careers in digital agencies, media companies, tech startups, and related fields. This major equips students with the creative and technical skills necessary to excel in new media and support careers in various roles within digital agencies, media companies, tech startups, and related fields.