College: Art, Design, and Architecture

This major focuses on emerging digital media technologies and communication systems. Students develop skills in digital media production, social media management, data analysis, and communication strategies for careers in digital marketing, media production, and communication management.

Learning Objectives:

• Understanding the fundamentals of new media and communication systems.
• Developing skills in digital media production, social media management, and data analysis.
• Learning techniques for creating and distributing digital content.
• Exploring communication strategies, audience engagement, and media ethics.
• Analyzing and interpreting media data and communication trends.
• Developing critical thinking, creativity, and technical skills.

Main Curriculum:

1. Introduction to New Media and Communication Systems - An overview of key concepts and practices in new media and communication systems.
2. Digital Media Production - Principles and techniques of producing high-quality digital content.
3. Social Media Management - Principles and techniques for managing and enhancing social media presence.
4. Data Analysis in Media - Principles and techniques for analyzing and interpreting media data.
5. Communication Strategies - Principles and techniques for developing effective communication plans.
6. Media Ethics and Law - Principles and techniques to ensure ethical and legal compliance in media practices.
7. Emerging Technologies in Media - Principles and techniques for integrating emerging technologies in media production.
8. Practical/Applied Training - Real-world experiences in new media and communication settings.
9. Graduation Project - A comprehensive project applying skills in digital media production, social media management, or data analysis.

Assessment Methods:

• Digital media production projects, social media management plans, data analysis reports, communication strategy papers, media ethics analyses, emerging technology projects, internship reports, graduation projects, group projects, and presentations.

Recommended Textbooks:

• "New Media and Communication Systems" by various authors.
• "Digital Media Production" by various authors.
• "Social Media Management" by various authors.
• "Data Analysis in Media" by various authors.
• "Communication Strategies" by various authors.
• "Media Ethics and Law" by various authors.
• "Emerging Technologies in Media" by various authors.

Prerequisites:

Basic knowledge of digital media and communication principles.

Duration:

Typically 4 years for a bachelor's degree.

Certification:

Graduates can earn certificates from organizations such as the International Association of Business Communicators (IABC) or specialized certificates in digital marketing or data analysis.

Target Audience:

Aspiring digital marketers, media producers, content creators, and communication managers seeking careers in digital marketing agencies, media production companies, and communication departments. This major equips students with the skills to excel in new media and communication systems, supporting careers in various roles related to digital media and communications.