College: Media

This major focuses on the intersection of traditional journalism and emerging digital media technologies. Students explore key areas such as digital journalism, multimedia storytelling, social media, data journalism, and media ethics. The program emphasizes practical skills, ethical considerations, and understanding the evolving media landscape. Graduates are prepared for careers in digital journalism, content creation, social media management, data analysis, and related fields.

Learning Objectives:

• Understand the basics of journalism and new media.
• Develop skills in digital journalism, multimedia storytelling, and social media management.
• Learn data journalism techniques and analytics.
• Explore ethical considerations and legal frameworks in journalism and new media.
• Understand the role of technology in shaping the media landscape.
• Analyze challenges and opportunities in digital journalism and new media.
• Develop teamwork and problem-solving skills for media projects and initiatives.

Main Outline:

1. Introduction to New Media and Journalism
   • Overview of the evolving media landscape, basic concepts, and historical context.
   • The basics of journalism and the impact of digital technologies.
2. Digital Journalism
   • Principles of digital journalism, including online reporting, blogging, and podcasting.
   • Techniques for creating engaging and informative digital content.
3. Multimedia Storytelling
   • The basics of multimedia storytelling, including video, audio, and interactive media.
   • Techniques for producing compelling multimedia narratives.
4. Social Media Management
   • Principles of social media management, including content creation, audience engagement, and analytics.
   • Techniques for developing and executing effective social media strategies.
5. Data Journalism
   • The basics of data journalism, including gathering, analyzing, and visualizing data.
   • Techniques for using data to enhance journalistic storytelling.
6. Media Ethics and Law
   • Understanding ethical considerations and legal frameworks in journalism and new media.
   • Principles of ethical decision-making and professional conduct in media.
7. Investigative Journalism
   • Principles of investigative journalism, including research methods, source development, and investigative techniques.
   • Techniques for conducting comprehensive and ethical investigations.
8. Research Methods in Journalism
   • Principles of research methods in journalism, including data collection, analysis, and interpretation.
   • Techniques for conducting and evaluating journalistic research.
9. Practical Training in New Media and Journalism
   • Real-world experiences in digital journalism, including observations, internships, and practical projects.
   • Techniques for applying acquired skills in practical media environments.
10. Graduation Project in New Media and Journalism
    • A comprehensive project to apply skills acquired in digital journalism, multimedia storytelling, or data journalism.
    • Techniques for presenting a polished media project.

Assessment Methods:

Digital journalism projects, multimedia storytelling presentations, social media management plans, data journalism analytics, ethics consideration papers, investigative journalism reports, research methodology papers, practical training reports, graduation projects, group projects, and internships.

Recommended Textbooks:

• "The Elements of Journalism" by Bill Kovach and Tom Rosenstiel.
• "Digital Journalism" by Kevin Kawamoto.
• "Multimedia Storytelling for Digital Communicators in a Multiplatform World" by Deborah S. Potter.
• "Social Media Management" by Alison Zarrella.
• "The Data Journalism Handbook" by Jonathan Gray, Liliana Bounegru, and Lucy Chambers.

Prerequisites:

Basic knowledge of journalism, digital media, and communication studies. Suitable for students interested in digital journalism, content creation, social media management, and data analysis.

Duration of the Major:

Typically 4 years to obtain a bachelor's degree, including coursework, projects, practical training, and internships.

Certification:

Graduates can obtain a degree in New Media and Journalism and pursue professional certifications in digital journalism, social media management, or data analysis.

Target Audience:

Aspiring digital journalists, content creators, social media managers, data analysts, and professionals seeking to specialize in new media and journalism. This major equips students with practical, ethical, and technological skills needed to excel in new media and journalism, enhancing effective and responsible digital communications.