College: Graduate Studies Programs Institute

This specialty provides a comprehensive understanding of the evolving media and journalism landscape in the digital age. Students learn how to create, organize, and distribute content across various digital platforms while mastering journalistic principles such as accuracy, ethics, and storytelling. The program focuses on multimedia production, data-driven reporting, and audience engagement, preparing graduates for careers in journalism, digital media, public relations, and content creation.

Learning Objectives:

• Understand the fundamentals of journalism, including ethics, storytelling, and investigative reporting.
• Develop skills in content creation for digital, social, and multimedia platforms.
• Learn video production, audio broadcasting, and data journalism techniques.
• Explore audience engagement strategies and media trend analysis.
• Study the role of media in shaping public opinion and cultural narratives.
• Gain insights into media platform management and digital campaign strategies.

Main Curriculum:

1. Introduction to New Media and Journalism - An overview of media evolution and its impact on modern journalism.
2. Principles of Journalism - The basics of news reporting, ethics, and journalistic integrity.
3. Storytelling Using Multimedia - Techniques for crafting compelling narratives with video, sound, and text.
4. Social Media and Digital Strategy - Strategies for content creation, audience engagement, and analytics.
5. Data Journalism and Investigative Reporting - Tools for data analysis, fact-checking, and in-depth reporting.
6. Visual Communication - The basics of graphic design, photography, and video editing for digital platforms.
7. Media Law and Ethics - Understanding legal frameworks, copyright issues, and ethical considerations in media.
8. Trends in Digital Journalism - Exploring emerging technologies such as AI, VR, and live streaming in storytelling.
9. Capstone Project - Development of a comprehensive multimedia journalism project or digital campaign.

Assessment Methods:

• Written assignments and investigative reports.
• Multimedia projects, including video, podcasts, and social media content.
• Group projects in media strategy and audience analysis.
• Internships with media outlets, digital agencies, or PR firms.

Recommended Textbooks:

• "The Elements of Journalism" by Bill Kovach and Tom Rosenstiel.
• "Multimedia Journalism: A Practical Guide" by Andy Bull.
• "The Data Journalism Handbook" by Jonathan Gray et al.

Prerequisites:

A basic understanding of writing and interest in digital media and storytelling.

Duration of Specialty:

Typically 3 to 4 years, including coursework, practical labs, and internships.

Target Audience:

Aspiring journalists, content creators, and media professionals looking to succeed in the digital age. This specialty equips students with the necessary skills to produce impactful stories and manage digital media platforms, enhancing creativity and innovation in the evolving media landscape.