College: Media and Design

This major focuses on the strategies and techniques used to manage and enhance the public image of individuals, organizations, and brands. Students will study media relations, crisis communications, branding, and presentation skills. The program combines theoretical knowledge with practical skills to prepare students for careers in public relations, corporate communications, media management, and marketing.

Learning Objectives:

• Understand the principles of public relations and their role in shaping public perception.
• Develop skills in formulating and presenting effective communication strategies.
• Learn media relations management techniques and crisis communication.
• Explore principles of branding and digital marketing in public relations.
• Understand the ethical and legal considerations in public relations practice.
• Analyze challenges and opportunities for working in public relations and presentation.
• Develop critical thinking and problem-solving skills to address contemporary communication challenges.

Main Outline:

1. Introduction to Public Relations and Presentations - Overview of the field, its history, and its importance in communication and marketing.
2. Media Relations - Techniques for building and maintaining relationships with media and journalists.
3. Communications in Times of Crisis - Strategies for managing communications during crises and auditory challenges.
4. Branding and Corporate Identity - Principles of brand development, positioning, and identity management.
5. Digital Marketing and Social Media - Using digital platforms and social media for public relations and presentations.
6. Public Relations Writing - Techniques for writing press releases, speeches, and other PR materials.
7. Presentation Skills - Strategies for effectively delivering presentations and public speaking.
8. Emerging Trends in Public Relations and Presentations - Impact of new technologies, such as AI and data analytics, on PR strategies.

Assessment Methods:

• Public relations campaigns and communication projects.
• Written assignments and research papers.
• Presentations on PR strategies and case studies.
• Participation in group discussions on contemporary issues.

Recommended Textbooks:

• "Effective Public Relations" by Scott M. Cutlip, Allen H. Center, and Glen M. Broom.
• "Public Relations: Strategies and Tactics" by Dennis L. Wilcox and Glen T. Cameron.
• "The New Rules of Marketing and PR" by David Meerman Scott.

Prerequisites:

Basic knowledge of communication, marketing, and media studies.

Duration of the Major:

Four years, combining lectures, practical projects, and internships.

Degree:

Bachelor’s Degree in Public Relations and Presentation, depending on the program.

Target Audience:

Undergraduate and postgraduate students in communications, marketing, or related fields, and professionals looking to enhance their skills.

This major prepares students to manage and enhance the public image through effective communication strategies, leveraging theoretical knowledge, practical skills, and emerging trends in public relations and presentation.