College: Vocational School

The Public Relations and Promotion major focuses on strategic communication and marketing efforts that build and maintain positive relationships between organizations and their audiences. Students gain skills in media relations, event planning, crisis communication, social media management, promotional strategies, and preparedness for careers in public relations, marketing, advertising, and related fields.

Learning Objectives:

Understand the principles of public relations and promotion.
Develop skills in media relations and communication strategies.
Learn techniques for event planning and management.
Explore crisis communication and reputation management.
Analyze social media management and digital marketing strategies.
Develop critical thinking, problem-solving, and communication skills.
Gain practical experience through projects and internships.

Main Curriculum:

Introduction to Public Relations - An overview of the principles of public relations, its history, and current trends.
Media Relations - Strategies for building and maintaining relationships with the media.
Event Planning and Management - Principles of planning and executing events for promotional purposes.
Communication in Times of Crisis - Techniques for managing communications during crises and emergencies.
Social Media Management - Strategies for using social media platforms to promote and engage with audiences.
Promotional Strategies - Methods for developing and implementing promotional campaigns.
Marketing Communications - Integrating marketing and communication strategies to promote products and services.
Public Relations Writing - Techniques for writing press releases, media kits, and other public relations materials.
Ethics in Public Relations - Exploration of ethical considerations and professional standards in public relations.
Research Methods in Public Relations - Techniques for conducting and evaluating public relations research.
Practical/Applied Training - Real-world experiences in public relations agencies, marketing companies, advertising agencies, or related organizations.
Capstone Project - A comprehensive project that applies public relations and promotion skills, such as developing a public relations campaign, planning an event, or managing a crisis communication strategy.

Evaluation Methods:

Analysis of public relations principles
Media relations projects
Event planning projects
Crisis communication projects
Social media management projects
Promotional strategies projects
Marketing communications projects
Public relations writing projects
Ethics in public relations projects
Research methods projects
Internship reports
Capstone projects and presentations

Prerequisites:

Basic knowledge of communication principles and writing, and an interest in public relations and promotion.

Duration of Major:

The typical duration to obtain a Bachelor's degree in Public Relations and Promotion is 4 years.

Certification:

Graduates can earn certifications such as:

Accreditation in Public Relations (APR)
Certified Public Relations (CPR)
Certifications in specific social media platforms and digital marketing

Target Audience:

Aspiring public relations specialists, event organizers, crisis communications managers, social media managers, marketing professionals, and advertising specialists seeking careers in public relations agencies, marketing companies, advertising agencies, and related organizations. This major equips students with the strategic, communication, and promotional skills necessary to excel in public relations and promotion, supporting careers in various roles within public relations agencies, marketing companies, and advertising agencies. The program provides comprehensive education in public relations principles, media relations, event planning, crisis communications, social media management, promotional strategies, marketing communications, public relations writing, ethics, research methods, and prepares students for successful careers in this field.

Public Relations and Promotion