College: Graduate School of Social Sciences

This major focuses on the commercial and managerial aspects of sports organizations and events. Students acquire skills in sports marketing, event management, facility management, sports law, and strategic planning, preparing for careers in sports management, marketing, event planning, and related fields.

Learning Objectives:

• Understand the principles of sports management and administration.
• Develop skills in sports marketing and promotion.
• Learn event management and planning techniques.
• Explore facility management and operations.
• Analyze sports law and ethical considerations.
• Develop critical thinking, problem-solving, and leadership skills.

Main Curriculum:

1. Introduction to Sports Management - Overview of sports management principles, industry trends, and career opportunities.
2. Sports Marketing - Strategies for marketing sports events, teams, and products.
3. Event Management - Planning, organizing, and executing sports events and tournaments.
4. Facility Management - Managing sports facilities, operations, and maintenance.
5. Sports Law and Ethics - Legal and ethical considerations in sports management, contracts, and compliance.
6. Financial Management in Sports - Budgeting, financial planning, and revenue generation in sports organizations.
7. Strategic Planning in Sports - Developing and implementing strategic plans for sports organizations.
8. Sports Media and Communications - Managing media relations, public relations, and communications in sports.
9. Practical/Applied Training - Hands-on experiences in sports management environments, such as sports teams and event planning companies or athletic departments.
10. Graduation Project - A comprehensive project applying sports management skills, such as developing a marketing plan for a sports event, managing a facility project, or conducting a strategic analysis for a sports organization.

Assessment Methods:

• Sports marketing plans, event management projects, facility management reports, law and ethics case studies, financial management analyses, strategic planning proposals, media and communications projects, internship reports, graduation projects, group projects, and presentations.

Recommended Textbooks:

• "Introduction to Sports Management" by various authors.
• "Sports Marketing" by various authors.
• "Event Management" by various authors.
• "Facility Management" by various authors.
• "Sports Law and Ethics" by various authors.
• "Financial Management in Sports" by various authors.
• "Strategic Planning in Sports" by various authors.
• "Sports Media and Communications" by various authors.

Prerequisites:

Basic knowledge of business principles and management, with a keen interest in sports planning and events.

Program Duration:

Typically, 4 years to attain a bachelor's degree.

Certification:

Graduates can earn certifications from professional organizations such as the North American Society for Sport Management (NASSM), or the Certified Sports Event Executive (CSEE) credential from the National Association of Sports Commissions (NASC), or equivalent sports management certifications.

Target Audience:

Aspiring sports managers, event planners, facility managers, sports marketers, and professionals seeking careers in sports teams, athletic departments, event planning companies, sports marketing agencies, and related fields. This major equips students with the managerial and strategic skills necessary to excel in sports management, supporting careers in various roles within the sports industry, event planning, and management.