College: Media Studies

This major provides a comprehensive understanding of the principles and practices of TV journalism and programming, with a focus on news production, storytelling, and content creation. Students will explore key areas such as reporting, editing, radio production, and media ethics. The program emphasizes technical skills, critical thinking, and effective communication to prepare students for careers in television news, entertainment programs, and digital media.

Learning Objectives:

• Understand the basics of TV journalism and programming.
• Develop skills in news reporting, interviewing, and storytelling.
• Learn techniques for video production, editing, and broadcast technology.
• Explore the role of media ethics and responsible journalism.
• Understand the principles of programming and content scheduling.
• Analyze challenges and opportunities in the evolving media landscape.
• Develop teamwork and leadership skills for collaborative media projects.

Main Curriculum:

1. Introduction to TV Journalism
   • Overview of TV journalism, its history, and its role in society.
2. News Reporting and Writing
   • Principles of research, news writing, and storytelling.
   • Interview techniques and information gathering.
3. Video Production and Editing
   • Basics of camera operation, lighting, and sound recording.
   • Video editing and post-production techniques.
4. Broadcast Technology and Studio Production
   • Study of studio equipment, live broadcasting, and technical workflows.
   • Techniques for managing live broadcasts and production crews.
5. Media Ethics and Law
   • Exploring ethical considerations and legal issues in journalism.
   • Techniques for ensuring accuracy, fairness, and accountability in reporting.
6. Television Programming and Content Strategy
   • Principles of creating and scheduling TV content.
   • Techniques to analyze audience preferences and ratings.
7. Digital Journalism and Multimedia
   • Study of digital platforms, social media, and multimedia storytelling.
   • Techniques for adapting content for online and mobile audiences.
8. Investigative Journalism and Documentary Production
   • Basics of in-depth reporting and documentary filmmaking.
   • Research techniques and long-form storytelling.
9. Emerging Trends in TV and Media
   • Exploring innovations such as streaming services, virtual reality, and AI in media.
   • Techniques for adapting to new trends and technologies in journalism.
10. Capstone Project
    • A real-world journalism or TV programming project to apply acquired skills.
    • Techniques to present a news segment or comprehensive news program.

Assessment Methods:

• News reporting assignments and video production tasks.
• Written assignments on media ethics, programming, and content strategy.
• Group projects and collaborative media productions.
• Participation in internships or fieldwork with television networks.

Recommended Textbooks:

• "Broadcast Journalism: Techniques of Radio and Television News" by Andrew Boyd.
• "The Television Handbook" by Jonathan Bignell and Jeremy Orlebar.
• "Media Ethics: Cases and Moral Reasoning" by Clifford G. Christians and Mark Fackler.
• "Television Production Handbook" by Herbert Zettl.

Prerequisites:

No prior experience required, but an interest in journalism and media is recommended. Suitable for students in communications, journalism, and related fields.

Duration of the Major:

Typically 3 to 4 years, including internships, fieldwork, and capstone projects.

Degree:

Graduates may receive a degree in journalism and TV programming or a related field, depending on the program and institution.

Target Audience:

Aspiring journalists, producers, and media professionals seeking to excel in TV news, programming, and digital media. This major equips students with the technical, analytical, and storytelling skills needed to excel in journalism and TV programming, shaping the future of news and entertainment media.