Faculty: Tourism

This program provides a comprehensive understanding of the principles and practices of tourism and hotel management, focusing on the strategic operation and management of tourism and hospitality businesses. Students explore key areas such as hotel operations, event management, tourism marketing, and customer service. The program emphasizes leadership, strategic planning, and applying management principles to ensure efficient and customer-focused operations. Graduates are prepared for careers in hotel management, tourism agencies, event planning, and hospitality consulting.

Learning Objectives:

• Understand the fundamentals of tourism and hotel management.
• Develop skills in managing hotel operations and guest services.
• Learn tourism marketing techniques and destination management.
• Explore the role of event planning and management in the hospitality industry.
• Understand customer service principles and guest satisfaction.
• Analyze challenges and opportunities in the tourism and hospitality industry.
• Develop critical thinking and leadership skills for tourism and hotel management projects.

Main Curriculum:

1. Introduction to Tourism and Hotel Management
   • An overview of the field, its history, and its significance in the global economy.
2. Hotel Operations and Management
   • Study of front office operations, housekeeping, food and beverage management, and revenue management.
   • Techniques to improve hotel operations and ensure guest satisfaction.
3. Tourism Marketing and Destination Management
   • Principles of marketing strategies for tourism destinations and hospitality companies.
   • Techniques for promoting tourism and managing tourist destinations.
4. Event Planning and Management
   • Fundamentals of organizing and managing events, including conferences, weddings, and corporate events.
   • Techniques to ensure successful event execution and guest experience.
5. Customer Service and Guest Relations
   • Study of customer service principles, guest interaction, and complaint resolution.
   • Techniques to enhance guest satisfaction and loyalty.
6. Sustainable Tourism and Hospitality
   • Exploration of sustainable practices in tourism and hospitality, including eco-tourism and green hotels.
   • Techniques to promote sustainability in tourism and hotel operations.
7. Financial Management in Hospitality
   • Principles of budgeting, financial analysis, and cost control in hospitality companies.
   • Techniques to ensure financial sustainability and profitability.
8. Emerging Trends in Tourism and Hotel Management
   • Analysis of innovations such as digital marketing, smart hotels, and experiential tourism.
   • Techniques to adapt to new trends and technologies in the industry.
9. Capstone Project in Tourism and Hotel Management
   • A real-world project to apply skills acquired in hotel management, tourism marketing, or event planning.
   • Techniques to deliver a comprehensive solution in tourism or hospitality.

Assessment Methods:

• Case studies and simulations of tourism and hotel management scenarios.
• Written assignments on hotel operations, tourism marketing, and customer service.
• Group projects in event planning and destination management.
• Participation in internships or fieldwork with hotels, tourism agencies, or event management companies.

Recommended Textbooks:

• "Hotel Management and Operations" by Denney G. Rutherford and Michael J. O’Fallon.
• "Tourism: Principles, Practices, Philosophies" by Charles R. Goeldner and J.R. Brent Ritchie.
• "Event Management for Tourism, Cultural, Business, and Sporting Events" by Lynn Van Der Wagen and Brenda R. Carlos.
• "Marketing for Hospitality and Tourism" by Philip Kotler, John T. Bowen, and James C. Makens.

Prerequisites:

Basic knowledge of business, management, or hospitality is recommended. Suitable for students in business, hospitality, and related fields.

Duration of the program:

Typically 4 years, including coursework, projects, and internships.

Certification:

Graduates may earn a degree in tourism and hotel management or a related field and may pursue additional certifications (e.g., Certified Hotel Administrator, CHA).

Target Audience:

Aspiring hotel managers, tourism professionals, event organizers, and hospitality consultants seeking to excel in managing and operating tourism and hospitality businesses. This major equips students with strategic, operational, and customer service skills necessary to excel in tourism and hotel management, driving success in the hospitality industry.