College: Tourism

This Tourism Management specialization focuses on planning, development, and operation of tourist destinations, services, and experiences. It develops students' skills in tourism marketing, hospitality management, event planning, and sustainable tourism practices. Graduates are prepared to work in tourism agencies, hotels, resorts, travel companies, and governmental tourism departments.

Learning Objectives:

• Understand the fundamentals of tourism and hospitality management.
• Develop skills in tourism marketing, event planning, and customer service.
• Learn techniques for managing tourist destinations, accommodations, and attractions.
• Explore principles of sustainable tourism, cultural heritage, and eco-tourism.
• Analyze and interpret tourism trends, market data, and consumer behavior.
• Develop critical thinking, problem-solving, and management skills for effective tourism management.

Main Curriculum:

1. Introduction to Tourism Management
   • Overview of key concepts, principles, and practices in tourism management.
   • Tourism industry basics, including types of tourism, stakeholders, and economic impact.
2. Tourism Marketing
   • Principles of tourism marketing, including market segmentation, branding, and promotional strategies.
   • Techniques for developing and implementing effective tourism marketing campaigns.
3. Hospitality Management
   • Principles of hospitality management, including hotel operations, guest services, and revenue management.
   • Techniques for managing hospitality services and ensuring guest satisfaction.
4. Event Planning and Management
   • Principles of event planning and management, including event design, logistics, and risk management.
   • Techniques for organizing and executing successful events from conferences to festivals.
5. Sustainable Tourism
   • Principles of sustainable tourism, including environmental conservation, community engagement, and responsible tourism practices.
   • Techniques for developing and promoting sustainable tourism initiatives.
6. Cultural Heritage and Eco-tourism
   • Principles of cultural heritage and eco-tourism, including cultural site preservation, wildlife conservation, and adventure tourism.
   • Techniques for managing and promoting cultural and eco-tourism destinations.
7. Tourism Policy and Planning
   • Principles of tourism policy and planning, including government regulations, tourism development plans, and stakeholder collaboration.
   • Techniques for developing and implementing effective tourism policies and plans.
8. Practical Training
   • Real-world experiences in tourism management settings, including internships at travel agencies, hotels, resorts, or tourism departments.
   • Application of acquired skills in practical tourism management scenarios.
9. Graduation Project in Tourism Management
   • Comprehensive project to apply skills in tourism marketing, event planning, or sustainable tourism.
   • Presentation of a polished tourism management project, marketing campaign, or research proposition.

Evaluation Methods:

• Tourism marketing plans, hospitality management projects, event planning reports, sustainable tourism initiatives, cultural heritage studies, policy and planning analysis, practical training reports, graduation projects, group projects, and presentations.

Recommended Textbooks:

• "Tourism Management" by various authors.
• "Tourism Marketing" by various authors.
• "Hospitality Management" by various authors.
• "Event Planning and Management" by various authors.
• "Sustainable Tourism" by various authors.
• "Cultural Heritage and Eco-tourism" by various authors.
• "Tourism Policy and Planning" by various authors.

Prerequisites:

Basic knowledge of business and marketing with an interest in tourism and hospitality management.

Duration:

Typically 4 years to obtain a bachelor's degree, including coursework, practical training, and graduation projects. For advanced practice, a master's degree in tourism management can be pursued, typically requiring an additional 1 to 2 years.

Certification:

Graduates can obtain a degree in tourism management and pursue higher education or professional certifications, such as those offered by the Global Sustainable Tourism Council (GSTC) or the United Nations World Tourism Organization (UNWTO).

Target Audience:

Aspiring tourism managers, hospitality professionals, event organizers, and individuals seeking careers in travel agencies, hotels, resorts, and tourism departments in various roles related to tourism. This specialization equips students with management, marketing, and planning skills necessary to excel in tourism management, supporting careers in varying roles focusing on developing and promoting tourist destinations and services.