Faculty: Economics and Administrative Sciences

This major focuses on the creative and strategic use of visual elements to effectively convey messages. Students explore key areas such as graphic design, typography, digital media, branding, advertising, and user experience design. The program emphasizes practical design skills, theoretical knowledge, understanding visual communication principles, and industry standards. Graduates are prepared for careers in graphic design, digital media, branding, advertising, and related fields.

Learning Objectives:

• Understand the basics of visual communication and design principles.
• Develop skills in graphic design, typography, and digital media.
• Learn branding, advertising, and user experience design techniques.
• Explore industry standards, design software, and regulatory compliance.
• Analyze challenges and opportunities in the design industry.
• Develop teamwork, communication, and problem-solving skills for design projects.

Main Outline:

1. Introduction to Visual Communication and Design
   • Overview of visual communication, key concepts, and industry trends.
   • Basic design principles, elements, and composition.
2. Graphic Design
   • Graphic design principles, including layout, color theory, and design software.
   • Techniques for creating effective visual communications and graphic designs.
3. Typography
   • Basics of typography, including fonts, typefaces, and text layout.
   • Techniques for selecting and using typography in design projects.
4. Digital Media
   • Principles of digital media, including web design, multimedia, and interactive design.
   • Techniques for creating and implementing digital media projects.
5. Branding
   • Basics of branding, including brand identity, logo design, and brand strategy.
   • Techniques for developing and managing branding projects.
6. Advertising
   • Advertising principles, including campaign development, media planning, and creative strategies.
   • Techniques for creating effective campaigns and advertising materials.
7. User Experience Design
   • Understanding user experience design, including user research, prototyping, and usability testing.
   • Techniques for designing user-focused interfaces and experiences.
8. Practical Training in Visual Communication and Design
   • Real-world design experiences, including observations, internships, and practical projects in design settings.
   • Techniques for applying acquired skills in practical design projects.
9. Capstone Project in Visual Communication and Design
   • A comprehensive project applying skills acquired in graphic design, branding, or user experience design.
   • Techniques for presenting a polished and effective visual communication and design project.

Assessment Methods:

• Design portfolios, graphic design projects, typography studies, digital media presentations, branding campaigns, advertising strategies, user experience design reports, practical training reports, capstone projects, group projects, internships.

Recommended Textbooks:

• "Graphic Design: The New Basics" by Ellen Lupton and Jennifer Cole Phillips.
• "Typography: Macro and Micro Aesthetics" by Willi Kunz.
• "Digital Media: Technologies and Applications" by John Vince.
• "Branding: In Five and a Half Steps" by Michael Johnson.
• "Advertising: Principles and Practices" by William Arens and David A. Arens.
• "User Experience Design" by various authors.
• "Industry Standards and Regulations in Design" by various authors.

Prerequisites:

Basic knowledge of design, visual communication, and digital media. Suitable for students interested in graphic design, digital media, branding, advertising, and related fields.

Duration of Study:

Typically 4 years to obtain a bachelor's degree, including coursework, projects, practical training, and internships.

Certification:

Graduates can obtain a degree in visual communication and design and pursue professional certifications in graphic design, digital media, or related fields.

Target Audience:

Aspiring graphic designers, digital media specialists, branding experts, advertising professionals, and individuals seeking careers in visual communication and design and related fields. This major equips students with the practical, theoretical, and creative skills needed to excel in visual communication and design, supporting careers in graphic design, digital media, branding, advertising, and related fields.