Faculty: Economics and Administrative Sciences

This major focuses on the strategic management and operation of electronic commerce platforms

Students develop skills in digital marketing, supply chain management, data analytics, and e-commerce technologies, preparing them for careers in e-commerce, digital marketing, and related fields.

Learning Objectives:

• Understand fundamentals of e-commerce and digital business models.
• Develop skills in digital marketing, SEO, and social media marketing.
• Learn techniques for managing e-commerce supply chains.
• Explore principles of data analytics, CRM, and UX design.
• Analyze and interpret e-commerce data and market trends.
• Develop critical thinking and strategic planning skills for effective e-commerce management.

Major Outline:

1. Introduction to E-Commerce and Management
   • Overview of key concepts and practices in e-commerce and digital business.
2. Digital Marketing
   • Principles of digital marketing, including SEO, PPC, and social media marketing.
3. Supply Chain Management in E-Commerce
   • Fundamentals of supply chain management, logistics, and inventory management.
4. Data Analytics in E-Commerce
   • Principles of data analytics, customer data analysis, and performance metrics.
5. Customer Relationship Management (CRM)
   • Principles of CRM, customer segmentation, and engagement strategies.
6. User Experience (UX) Design
   • Fundamentals of UX design, user research, and usability testing.
7. E-Commerce Technologies
   • Principles of e-commerce technologies, platform development, and cybersecurity.
8. Practicum in E-Commerce and Management
   • Real-world experiences through internships and projects in e-commerce companies or digital marketing agencies.
9. Capstone Project in E-Commerce and Management
   • Comprehensive project applying skills in digital marketing, supply chain management, or data analytics.

Assessment Methods:

Digital marketing campaigns, supply chain management plans, data analytics reports, CRM strategies, UX design projects, practicum reports, capstone projects, group projects, and internship evaluations.

Recommended Textbooks:

• "E-Commerce: Business, Technology, Society" by Kenneth C. Laudon and Carol Guercio Traver.
• "Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey and Fiona Ellis-Chadwick.
• "Supply Chain Management in E-Commerce" by various authors.
• "Data Analytics in E-Commerce" by various authors.
• "Customer Relationship Management" by Francis Buttle.
• "User Experience Design" by various authors.
• "E-Commerce Technologies" by various authors.

Prerequisites:

Basic knowledge of business, marketing, and information technology. Suitable for students interested in e-commerce and digital marketing.

Major Duration:

Typically 4 years for a bachelor's degree, including coursework, projects, practicum, and internships.

Certification:

Graduates may receive a degree in E-Commerce and Management and pursue further education or professional certifications in related fields.

Target Audience:

Aspiring e-commerce managers, digital marketers, supply chain analysts, data analysts, UX designers, and individuals seeking careers in e-commerce, digital marketing, and related fields. This major equips students with the skills needed to excel in e-commerce and management, supporting careers in e-commerce, digital marketing, supply chain management, and related fields.